Branding a premium,
boutique gym.

Client: The Gym Vault
Role: Graphic Design, Art Direction

The Gym Vault is a premium fitness brand housed in a rare underground location
- a restored WWII bunker in a historic market town. I developed a bold visual identity that reflects the exclusivity and intensity of the experience inside. Strong typography, high-impact colour, and a punchy strapline work together to communicate both premium quality and serious intent. I then set the gym up with a website for members to find out about the gym and start their memberships.

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amazebox Visual Identity