A bold identity and digital presence for The Gym Vault, a premium fitness space set inside a restored WWII bunker.

Concept
Creating a brand that captured the exclusivity, intensity and underground nature of the gym experience. The direction combined premium aesthetics with a raw, high-performance attitude.

Execution
Graphic design and art direction across the full visual identity. Using strong typography, high-impact colour and a punchy strapline to establish a distinctive and confident brand presence. The project also included designing and building a website where potential members could discover the gym and sign up for memberships.

Outcome
A striking and cohesive brand experience that reflects the unique environment of the gym while positioning it as a premium fitness destination.

Role: Graphic Design, Art Direction

Photography by Tommy-Lee Gale