A playful brand identity and campaign world for amazebox, a new Gen Z-focused sister brand launched by Arena Flowers.

Concept
Creating a vibrant and digitally native identity designed to stand out across oversaturated social platforms through bold colour, playful forms and expressive visuals.

Execution
Creative direction, art direction, graphic design and copywriting across the full brand rollout. Developing social-first photography and fun stop motion content to bring the products to life online.

Outcome
A distinctive and engaging launch identity designed to connect with a younger digital audience.

Role: Art Direction, Creative Direction, Graphic Design, Copywriting

Card illustrations by Kay Train
Stop motion animation by SAND visuals