A rebrand for O2 Box, repositioning the company for the US market with a more elevated and technology-led identity. In collaboration with ManyMakers Creative Studio.

Concept
Renaming the brand to Sanso — the Japanese word for oxygen — to create a more distinctive and intriguing identity rooted in the product’s Japanese engineering heritage. The direction balanced a futuristic feel with a sense of lightness and wellbeing.

Execution
Brand strategy, naming and visual identity design. Developing a refreshed system that retained key client parameters, including the O2 reference and existing blue palette, while introducing a more contemporary and premium aesthetic inspired by movement, airflow and oxygen.

Outcome
A refined and market-ready brand identity designed to better position the product within the US wellness and technology space.

Role: Brand Strategy, Naming, Creative Direction, Visual Identity Design