A three-year collaboration with WorkSpa delivering ongoing social content and creative direction, evolving the brand’s presence in line with changing platform trends.

Concept
A flexible, content-led approach designed to keep the brand feeling current and relevant, balancing consistency with responsiveness to social trends.

Execution
Creative direction and production across a range of social content, including directing and editing 30+ podcast-style videos with practitioners.

Content was developed to feel natural, engaging and optimised for social-first consumption.

Outcome
An adaptable content system that strengthened WorkSpa’s social presence and supported consistent audience engagement over time.

Role: Creative Direction, Partnerships, Shoot Production (Pre & Post)