Client: Habitat
Role: Creative Director

The brief was all about pushing beyond the usual festive formulas and finding fresh, entertaining ways to showcase their products on social. I loved that the products leaned into colourful, kitsch vibes - it allowed the creative direction and concepts to be extra playful.

I concepted, art directed and directed the full suite of assets. Half of the content was super conceptual, shot in studio and the rest on location.