A social campaign for Habitat focused on reimagining festive content through a more playful and unconventional creative approach.

Concept
A playful, kitsch-driven approach leaning into the character of the product range, using bold colour and humour to create unexpected, scroll-stopping moments.

Execution
Concept, art direction and direction across a mix of studio and location shoots, combining conceptual setups with more narrative-led content.

Outcome
A dynamic and engaging campaign tailored for social, blending concept with product storytelling.

Role: Creative Concepts, Art Direction, Direction