A digital campaign for Habitat spanning e-commerce and social, built around the concept Mindsets of Summer.

Concept
An exploration of the full spectrum of summer mindsets. Blending nostalgia, chaos and familiarity into a unified visual direction.

Execution
Led creative across social from concept through to shoot direction, developing a nostalgic visual language with sun-faded grading and memory-driven storytelling.

Outcome
A cohesive campaign applied across multiple digital touchpoints, delivering a distinctive seasonal brand narrative.

Role: Creative Concepts, Art Direction, Direction