An eight-week social campaign for SSE supporting the SSE Women’s FA Cup, aimed at increasing ticket sales and celebrating inclusivity in football.

Concept
A narrative-led film exploring women’s shared passion for football across generations and backgrounds, highlighting diversity within the sport.

Execution
Developed the film concept, narrative and storyboard, and directed a three-day shoot. Led full production and post-production, delivering hero film and social edits.

Outcome
The final achieved record ticket sales for the event and campaign film was showcased during the final.

Role: Creative Direction, Production, Direction