A campaign for Blake52 promoting the AW20 collection.

Concept
Reinterpreting “The Pony Club” through a South London lens, combining equestrian references with an urban setting.

Execution
Led concept, creative direction and shoot production, capturing the full collection across a single-day shoot with multiple models.

Outcome
A distinctive campaign rolled out across digital channels, supporting brand growth beyond its local audience.

Role: Campaign Concept, Creative Direction, Direction