Organibox: Social & Growth Strategy
End-to-end brand and social strategy for Organibox, focused on growing awareness and subscriptions.
Concept
An integrated, content-led approach combining partnerships, influencer activity and seasonal campaigns to build a more engaging and visible brand.
Execution
Led marketing and social strategy, creative direction and partnerships, delivering campaigns across content, gifting, giveaways and paid social.
Outcome
Grew social following from under 600 to 4,000+ and increased subscriptions by 110%.
Role: Marketing Strategy, Social Strategy, Creative Direction, Partnerships
Digital Ad Creative
I initially had no production budget for Organibox, so ad creative was either static or basic animations. Once revenue started to increase, I collaborated with stop motion artists to produce stop motion content which increased brand awareness and CTR’s.
Influencer Marketing
I regularly liaised and signed up influencers to collaborate with Organibox and create food based Reel content. Inclusive of this was creating video Meta adverts, in collaboration with influencers such as @tarasvegantreats. I created video concepts and wrote scripts to bring these to life.
Valentine’s Day 2023
Marketing spend for Organibox is small scale due to the infancy of the business, so I created a social Valentine’s Day campaign with the aim to reach a wide audience organically due to the cheeky nature of it and bright aesthetic.