A campaign for Habitat focused on elevating bedding products through a more premium visual approach.

Concept
A calm, minimal aesthetic centred on comfort and indulgence, capturing the feeling of a restful night’s sleep.

Execution
Stills for digital usage and video assets for social, using refined styling, set design and lighting to create a high-end visual language.

Outcome
A polished and elevated campaign positioning products within a more aspirational context.

Role: Art Direction, Direction