Brand creation and launch for amazebox, a Gen Z-focused gifting brand by Arena Flowers.

Concept
A bold, playful identity designed to resonate with a Gen Z audience, using vibrant colour, expressive shapes and a light-hearted tone of voice. The creative was built to feel native to social, prioritising immediacy, personality and shareability.

Execution
Led creative direction, art direction and design across all brand touchpoints. Developed product photography and stop motion content to create standout, scroll-stopping assets for social and digital platforms.

Outcome
A distinctive and cohesive brand identity designed for digital-first audiences, supporting launch and engagement across social channels.

Card illustrations by Kay Train
Stop motion animation by SAND visuals