Client: Argos
Role: Creative Direction, Art Direction, Concept Ideation, Production

Working with the Argos social media team, I led the concepting and art direction for the brands Instagram content for Mother’s Day. I utilised the vast product offering Argos has, to create emotive and relevant content for their audience across a range of products from kitchenware to beauty. Argos has a fun, vibrant brand personality so I ensured this was reflected.

The Reels we shot on iPhone by the Argos social team.