A social campaign for Argos celebrating Mother’s Day across a wide product range.

Concept
Emotion-led content combining warmth and playfulness, reflecting the brand’s personality.

Execution
Led concepting and art direction across stills and iPhone-shot Reels, working closely with the internal social team.

Outcome
A suite of relatable and engaging content tailored for social-first distribution.

Role: Concept, Art Direction, Directing, Production