Client: Argos
Role: Creative Direction, Art Direction, Concept Ideation, Production

Working with the Argos social media team, I led the art direction, Reel and photography concepts and shoot, for the brands Instagram social content for Mother’s Day. I utilised the vast product offering Argos has, to create emotive and relevant content for their audience across a range of products from kitchenware to beauty. Argos has a fun, vibrant brand personality so I ensured this was reflected in the art direction and utilised various Reel techniques and transitions such as ASMR and stop motion to keep it in-line with the current trends.

Below is a selection of the final content:
Stills shot by Zest, Art Direction by me
Reels shot and edited by Argos, Art Direction and concepts by me