A digital Mother’s Day campaign for Arena Flowers centred around the brand message “Thoughtfulness To Their Door.”

Concept
A campaign highlighting the emotional meaning behind gifting flowers, expanding the idea of motherhood to include a wider range of relationships.

The creative focused on authentic, relatable moments of receiving flowers, supported by user-generated content and storytelling.

Execution
Led campaign strategy and creative direction across social and digital.

Produced campaign imagery, developed #talesofthoughtfulness user-generated content, and delivered a partnership with Lisa Snowdon to extend reach through her #SelfCareSunday series.

Outcome
A multi-channel campaign rolled out across social and digital advertising, delivering Arena Flowers’ best-performing digital ad to date.

Role: Campaign Strategy, Creative Direction, Production, Design