A global seasonal POS campaign for McArthurGlen promoting #FashionReimagined.

Concept
A playful, paper-crafted ‘imaginary’ world designed to highlight the product in a manner that answered the client's brief of a more progressive execution.

Execution
Led concept, shoot direction and asset rollout across all McArthurGlen outlets.

Role: Campaign Concept, Direction, Roll-out

Paper Artist: Lydia Shirreff