An OOH campaign for Laylo Wines targeting local London audiences during pandemic restrictions.

Concept
Playful, location-specific messaging designed to connect with local communities and reframe the idea of a “London summer”.

Execution
Developed campaign concept, wrote copy and delivered final artwork across multiple locations.

Outcome
A culturally relevant campaign that strengthened brand connection and visibility.

Role: Campaign Concept, Copywriting, Artworking