Client: Habitat
Role: Creative / Art Director & Director

“Cosy” was the key part of the brief here, so I created an aesthetic that captured the warm, comforting feeling of autumn, without relying on clichés like pumpkin spice lattes or falling leaves.

I developed a creative direction inspired by the rich tones and textures of Habitat’s autumn products, enhanced by warm, inviting lighting and grading, ensuring the shoot location complemented this vision. The videos feature models embracing autumn’s cosiness in a witty, playful way, steering clear of the predictable and keeping the storytelling fresh.