A social-first campaign for Habitat focused on redefining “cosy” through a more elevated and contemporary lens.

Concept
An alternative take on autumn, avoiding clichés in favour of warmth, texture and subtle humour. Creating a more refined and culturally relevant feel.

Execution
Creative direction, art direction and directing across a series of social videos, stills and TikTok assets. Using warm lighting, rich grading and playful performances to bring the concept to life.

Outcome
A cohesive and distinctive campaign designed to translate across social platforms.

Role: Creative Concepts, Art Direction, Direction