Client: Habitat
Role: Creative / Art Director & Director

Habitat’s Autumn campaign needed an aesthetic that captured the warm, comforting feeling of autumn, without relying on clichés like pumpkin spice lattes or falling leaves.

I developed a creative direction centred on products with rich tones and textures, elevated by warm, inviting lighting and grading, ensuring the shoot location complemented this vision. The videos feature models embracing autumn’s cosiness in a witty, playful way, steering clear of the predictable and keeping the storytelling fresh.