A refined rebrand and ongoing creative partnership for WorkSpa, designed to position the brand as both corporate and wellness-led.

Concept
Creating a visual identity that reflected WorkSpa’s established position within the corporate wellbeing space, while still capturing the warmth and personality of the founder.

Execution
Creative strategy, creative direction, copywriting, visual identity and graphic design across the rebrand, alongside ongoing social content, strategy and brand partnerships. Developing a clean and contemporary logo paired with delicate geometric patterns to distinguish different service areas.

Outcome
A polished and recognisable brand identity that balances professionalism with personality and wellbeing. By repositioning the brand to feel more aligned with the wellness space, WorkSpa has been able to build stronger partnerships and collaborations with other like-minded brands in the industry.

Role: Creative Strategy, Creative Direction, Copywriting, Visual Identity, Graphic Design