A bold rebrand and repositioning for FOR:EV, designed to increase recognition and create stronger stand-out within the EV charging space.

Concept
Solving two core brand challenges: incorrect pronunciation and a lack of visual distinction amongst competitors. Introducing the colon within the name created clarity, while the new identity focused on vivid, high-impact branding designed to brighten even the greyest Scottish landscapes.

Execution
Rebrand, creative strategy, creative direction and full brand rollout across communications, pitching and social media. Developing a B2B-focused brand and content strategy aimed at businesses installing EV charging points within their locations.

Outcome
A distinctive and memorable brand identity that improved recognition, strengthened positioning and created stronger visibility across the category.

Role: Rebrand, Creative Strategy, Creative Direction, Social Media Strategy and Management, Brand Rollout, Pitching, Brand Repositioning.