A bold and future-focused brand identity for ecofleet, designed to stand apart within the sustainable transport sector.

Concept
Creating a vibrant and recognisable brand that challenged the category’s overreliance on green visual identities. Inspired by the streets of London and the cleaner future ecofleet aims to create, the branding focused on energy, movement and visibility within busy urban environments.

Execution
Creative direction, branding, graphic design and scriptwriting across the full brand rollout. Developing the visual identity, social media strategy and campaign creative, alongside producing a brand animation including scriptwriting, storyboarding and overseeing animation production. The project also included creating a LinkedIn and social campaign centred around hard-hitting statistics on carbon emissions, positioning ecofleet as part of the solution.

Outcome
A distinctive and impactful brand identity that helped ecofleet stand out from competitors while clearly communicating its sustainable mission across digital and physical touchpoints.

Role: Creative Direction, Branding, Graphic Design, Scriptwriting