A playful and accessible brand world for CareerBite, designed to make educational content more engaging for younger audiences.

Concept
Creating a visual identity and tone of voice that made career and educational information feel approachable, relatable and easy to digest for 18–30-year-olds. The direction balanced humour with clarity to encourage stronger engagement.

Execution
Creative direction, branding, graphic design, scriptwriting, VO recording direction and animation storyboarding across the full content rollout. Developing original CareerBite characters and overseeing the production of more than 50 animated videos.

Outcome
A distinctive and engaging educational brand that transformed complex information into entertaining and accessible content for a younger digital audience.

Role: Creative Direction, Branding, Graphic Design, Script Writing, VO Recording Direction, Animation Storyboarding and Direction.