Client: Habitat
Role: Creative, Director

I came up with the big idea behind Habitat’s Spring/Summer 2025 digital campaign, Mindsets of Summer, working closely with strategy to make sure it stayed true to the brand’s values and needs. The concept ran across all digital touchpoints, from
e-comm to social and I led the creative across all social channels, from early concepts to directing the shoot.

I aimed to tap into the full spectrum of summer mindsets, the moods, the moments, the chaos and nostalgia we all know too well. I gave everything a nostalgic visual treatment, grading the assets to feel like sun-faded memories, those ones that live a little hazily in your head, but stay with you forever.